joey big
$48.00
| 18 servings
$20
| 18 servings
joey is the leading coffee alternative and your healthier pick-me-up.
We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like 10 superfoods, adaptogens, & mushrooms to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place!
Consider this the next generation of your morning routine.
• 18 - 60 fresh 8 oz cups of joey
• Recipe card
• $0.80 - $1.39 per serving
• 100% money-back guarantee
It's deliciously roasted, rich, and robust (read our reviews!). But don’t expect a bad imitation of coffee or tea. joey is its own drink. Not too sweet & not too bitter - it's been roasted to perfection. Notes of cacao, chicory, & just a hint of spice blend together for a smooth finish & none of the acidity.
Some call it a medium roast, some call it a mocha. Others call it a Mexican hot chocolate. All we know is that it's tasty!
Some call it a medium roast, some call it a mocha. Others call it a Mexican hot chocolate. All we know is that it's tasty!
You'll get the immediate boost of energy & focus from the perfect amount of caffeine. It has 1/5 the amount in a coffee, so you'll be in the zone without the jitters or crash.
Then, our high-grade superfoods, adaptogens, & mushrooms will kick-in. They'll increase your natural energy, focus, memory, mental performance, & more. Suddenly, you'll realize you're the upgraded version of yourself. And then you'll go accomplish everything you ever wanted to.
Then, our high-grade superfoods, adaptogens, & mushrooms will kick-in. They'll increase your natural energy, focus, memory, mental performance, & more. Suddenly, you'll realize you're the upgraded version of yourself. And then you'll go accomplish everything you ever wanted to.
joe'y has a best friend and its name is froth'y. Yes, you could continue to mix joe'y with a regular old spoon, but why not get this guy spinning at 20,000 RPMs to do the work for you?
We're not kidding when we say once you froth, you won't go back. Because you'll realize anything can be frothed. Anything.
We're not kidding when we say once you froth, you won't go back. Because you'll realize anything can be frothed. Anything.
- Stainless steel
- 20,000 RPM
- Travel case
- AAA battery-powered
1. Select your size!
joey
18 cups
$1.11 / cup
big joey
60 cups
$0.75/cup
Plus free starter kit!
Frother + Scoop +
Recipe Book
2. Select your frequency!
①
Heat 8oz
of water
of water
②
Add a
tablespoon
tablespoon
③
Optional:
milk & sweetener
milk & sweetener
④
Enjoy
hot or iced
hot or iced
"Roasted, full-bodied, with a blend of sweetness and spiciness... it’s not coffee, and not quite tea, but it’s something else entirely."
The world's first roasted coffee alternative, designed to make you feel incredible.
Superfoods + Adaptogens + Mushrooms + Prebiotics
Superfoods + Adaptogens + Mushrooms + Prebiotics
Single-Origin Cacao
+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.
Gluten-free Barley
+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.
Chicory & Dandelion Root
+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.
Ashwagandha
+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.
Hericium erinaceus
+ Memory & focus
0% real lions. 100% superfood for your brain. Hericium erinaceus mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.
Cordyceps
+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.
Reishi
+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.
L-Theanine
+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.
Cinnamon
+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.
Meet the ingredients
Meet the ingredients
Friends of joey!
Positive impact per 100kg
150 kgCO²
carbon footprint
reduced
carbon footprint
reduced
100 kg
ocean plastics
collected
ocean plastics
collected
100 kg
fossil fuel
removed
fossil fuel
removed
