Joey coffee alternative being poured into a white mug next to a piece of toast Joey Joey Joey
Joey
coffee alternative being poured into a white mug next to a piece of toast
Joey
Joey
Joey

Joey

$20.00 | 18 servings
$20 | 18 servings
4.9
Rated 4.9 out of 5 stars
5,906 Reviews

 

joey is the leading coffee alternative and your healthier pick-me-up.

We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like 10 superfoods, adaptogens, & mushrooms to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place!

Consider this the next generation of your morning routine.

• 18 - 60 fresh 8 oz cups of joey 
• Recipe card
• From just $0.80 per cup
• 100% money-back guarantee

It's deliciously roasted, rich, and robust (read our reviews!). But don’t expect a bad imitation of coffee or tea. joey is its own drink. Not too sweet & not too bitter - it's been roasted to perfection. Notes of cacao, chicory, & just a hint of spice blend together for a smooth finish & none of the acidity.

Some call it a medium roast, some call it a mocha. Others call it a Mexican hot chocolate. All we know is that it's tasty!
You'll get the immediate boost of energy & focus from the perfect amount of caffeine. It has 1/5 the amount in a coffee, so you'll be in the zone without the jitters or crash.

Then, our high-grade superfoods, adaptogens, & mushrooms will kick-in. They'll increase your natural energy, focus, memory, mental performance, & more. Suddenly, you'll realize you're the upgraded version of yourself. And then you'll go accomplish everything you ever wanted to.
joe'y has a best friend and its name is froth'y. Yes, you could continue to mix joe'y with a regular old spoon, but why not get this guy spinning at 20,000 RPMs to do the work for you?

We're not kidding when we say once you froth, you won't go back. Because you'll realize anything can be frothed. Anything.

  • Stainless steel
  • 20,000 RPM
  • Travel case
  • AAA battery-powered
1. Select your size!

joey

18 cups
$1.11 / cup

big joey

60 cups
$0.75/cup

Plus free starter kit!

Frother + Scoop +
Recipe Book

2. Select your frequency!

①

Heat 8oz
of water

②

Add a
tablespoon

③

Optional:
milk & sweetener

④

Enjoy
hot or iced
"Roasted, full-bodied, with a blend of sweetness and spiciness... it’s not coffee, and not quite tea, but it’s something else entirely."

The world's first roasted coffee alternative, designed to make you feel incredible.


Superfoods + Adaptogens + Mushrooms + Prebiotics

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Hericium erinaceus

+ Memory & focus
0% real lions. 100% superfood for your brain. Hericium erinaceus mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.

Meet the ingredients

Meet the ingredients

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Hericium erinaceus

+ Memory & focus
0% real lions. 100% superfood for your brain. Hericium erinaceus mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.


Friends of joey!
4.9
Rated 4.9 out of 5 stars
Based on 5,906 reviews
Total 5 star reviews: 5.5k Total 4 star reviews: 370 Total 3 star reviews: 40 Total 2 star reviews: 9 Total 1 star reviews: 11
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5,906 reviews
  • Sarah A.
    Verified Buyer
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    I love Joe'y!!

    I drink Joe'y everyday. Taste great!! No jitters or stomach upset!!

    Was this helpful?
  • Liliana B C.
    Verified Buyer
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    A better alternative to coffee!

    I am satisfied with the product. It is a better alternative of drinking coffee. I thought there is not any caffeine on it, but I still drinking everyday. Tastes good!

    Was this helpful?
  • Earl D.
    Verified Buyer
    Reviewing
    Joey
    Rated 5 out of 5 stars
    Great morning drink.

    I stopped drinking coffee a month ago and started drinking Joey. I feel so much better. Don't get that jittery feeling I got with, coffee. Definitely feel a lot better overall drinking Joey. Don't think I could ever go back to drinking coffee.

    Was this helpful?
  • Terry S.
    Verified Buyer
    Reviewing
    Joe'y On-demand
    Rated 5 out of 5 stars
    Finally!

    I've tried a lot of alternatives to regular coffee. I finally discovered Joe'y and my journey has come to an end. Joe'y not only has ingredients that are good for me, it tastes great as well! This will be my birthday and Christmas gifts to friends and family.

    Was this helpful?
  • David H.
    Verified Buyer
    Reviewing
    Joey
    Rated 5 out of 5 stars
    Great

    I like Joey a lot. I miss coffee and the ease of getting it anywhere, but my system will not tolerate it. With Joey, I get a similar boost in the morning, and don't miss the acid of the coffee as much.

    Was this helpful?
  • Nancy D.
    Verified Buyer
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Better than coffee

    Joey is now my go-to in the morning and I really enjoy the taste. I make a latte with almond milk and, honestly, I don’t miss coffee any longer. I think it’s better for me also with far less caffeine!

    Was this helpful?
  • Malika B.
    Verified Buyer
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Delicious!

    Hands down the best alternative to coffee I have found. It tastes like chocolate and has so many health benefits. Grateful I found it!

    Was this helpful?
  • Elizabeth K.
    Verified Buyer
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Start each day with Joey!

    Love it!...I look forward to mornings with joey now! ; )

    Was this helpful?
  • Mariah M.
    Verified Buyer
    Reviewing
    Joey
    Rated 5 out of 5 stars
    Can't Live Without

    I spent years stubbornly being a coffee addict, but after developing chronic headaches, it was time to give it up. Joey is the only coffee alternative I found that has enough body and personality to compete with coffee. I feel great after drinking it, my headaches aren't as chronic, and I love knowing it has adaptogens in it to help me cope with the stressors of life. It's my new morning essential and I can't live without it.

    Was this helpful?
  • Iris G.
    Verified Buyer
    Reviewing
    Joey
    Rated 5 out of 5 stars
    Sweetened by nature

    I wouldn’t call it a coffee alternative because it doesn’t quite “hit” the coffee spot, but the taste is awesome and the ingredients are even better. If you are looking for that cup of gently sweet hot cocoa but with way better and actually beneficial ingredients- this would be your choice.

    Was this helpful?
  • Jan H.
    Verified Buyer
    Reviewing
    Joe'y On-demand
    Rated 5 out of 5 stars
    Works for me!!

    I've tried other coffee substitutes and this is the first one that I've enjoyed. Regular coffee has begun to make me very anxious and a bad crash. I still love coffee flavor so I put Joey in a light cup of decaf, of course I use a flavored creamer, and it's really delicious. The best part is that there is enough caffeine and other energizing ingredients in it so I don't miss the coffee buzz, but it is very mellow and no crash. I started replacing my afternoon coffee with the Joey and now my morning as well. It makes me feel so much better and less stressed!

    Was this helpful?
  • Steve K.
    Verified Buyer
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Tastes good and no jitters

    Joey tastes good, kind of like a chai tea. Gives energy without the jitters

    Was this helpful?
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Positive impact per 100kg

150 kgCO²
carbon footprint
reduced

100 kg
ocean plastics
collected

100 kg
fossil fuel
removed