coffee alternative being poured into a white mug next to a piece of toast joey joey joey
coffee alternative being poured into a white mug next to a piece of toast
joey
joey
joey

joey

$20.00 | 18 servings
$20 | 18 servings
4.9
Rated 4.9 out of 5 stars
5,836 Reviews

 

joey is the leading coffee alternative and your healthier pick-me-up.

We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like 10 superfoods, adaptogens, & mushrooms to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place!

Consider this the next generation of your morning routine.

• 18 - 60 fresh 8 oz cups of joey 
• Recipe card
• $0.80 - $1.39 per serving
• 100% money-back guarantee

It's deliciously roasted, rich, and robust (read our reviews!). But don’t expect a bad imitation of coffee or tea. joey is its own drink. Not too sweet & not too bitter - it's been roasted to perfection. Notes of cacao, chicory, & just a hint of spice blend together for a smooth finish & none of the acidity.

Some call it a medium roast, some call it a mocha. Others call it a Mexican hot chocolate. All we know is that it's tasty!
You'll get the immediate boost of energy & focus from the perfect amount of caffeine. It has 1/5 the amount in a coffee, so you'll be in the zone without the jitters or crash.

Then, our high-grade superfoods, adaptogens, & mushrooms will kick-in. They'll increase your natural energy, focus, memory, mental performance, & more. Suddenly, you'll realize you're the upgraded version of yourself. And then you'll go accomplish everything you ever wanted to.
joe'y has a best friend and its name is froth'y. Yes, you could continue to mix joe'y with a regular old spoon, but why not get this guy spinning at 20,000 RPMs to do the work for you?

We're not kidding when we say once you froth, you won't go back. Because you'll realize anything can be frothed. Anything.

  • Stainless steel
  • 20,000 RPM
  • Travel case
  • AAA battery-powered
1. Select your size!

joey

18 cups
$1.11 / cup

big joey

60 cups
$0.75/cup

Plus free starter kit!

Frother + Scoop +
Recipe Book

2. Select your frequency!

①

Heat 8oz
of water

②

Add a
tablespoon

③

Optional:
milk & sweetener

④

Enjoy
hot or iced
"Roasted, full-bodied, with a blend of sweetness and spiciness... it’s not coffee, and not quite tea, but it’s something else entirely."

The world's first roasted coffee alternative, designed to make you feel incredible.


Superfoods + Adaptogens + Mushrooms + Prebiotics

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Hericium erinaceus

+ Memory & focus
0% real lions. 100% superfood for your brain. Hericium erinaceus mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.

Meet the ingredients

Meet the ingredients

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Hericium erinaceus

+ Memory & focus
0% real lions. 100% superfood for your brain. Hericium erinaceus mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.


Friends of joey!
4.9
Rated 4.9 out of 5 stars
Based on 5,836 reviews
Total 5 star reviews: 5.4k Total 4 star reviews: 367 Total 3 star reviews: 40 Total 2 star reviews: 9 Total 1 star reviews: 10
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5,836 reviews
  • Linda S H.
    Verified Buyer
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Delicious & Healthy

    I love my cup of Joey each morning. 🥰 I like a drop of monk fruit and a tablespoon of cream in mine. So delicious! 😋 It’s wonderful that something so good has great health benefits too! 😍

    Was this helpful?
  • Tracy O.
    Verified Buyer
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    I love Joey

    It is so delicious, and reminds of a not very sweet hot chocolate! I love that it has a little bit of caffeine in it too!

    Was this helpful?
  • Robyn S.
    Verified Buyer
    Reviewing
    joey
    Rated 5 out of 5 stars
    Hard work is rewarded by the greatness of your product

    Thanks for your hard work. I like the taste & the energy I get from your product

    Was this helpful?
  • Beth R.
    Verified Buyer
    Reviewing
    joey
    Rated 5 out of 5 stars
    Love this coffee substitute!

    Joey is yummy, and I don't feel like I'm missing out on coffee when I consume it! Thanks for creating such a GREAT product!

    Was this helpful?
  • MaryAnne D.
    Verified Buyer
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Works for me!

    I hate the taste of coffee, but I have always been a little jealous of the caffeine "lift" it gives to others. Joe'y gives me a decent long-lasting energy lift, and I like the chocolatey taste with a little stevia or honey. Sometimes I also add a little cacao and milk or cream for a true hot chocolate vibe, It also seems to improve my focus, which has been a problem in the past. Overall, I am very pleased with Joe'y - it works for me!

    Was this helpful?
  • Henry W.
    Verified Buyer
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    The Best Coffee

    No, not a Pulp Fiction reference. This stuff is actually the best coffee alternative and way better than coffee. They changed the recipe recently and upped the caffeine content slightly to ~50 mg, which is nice. Been drinking every day for 6 months and already notice a dramatic increase in mental clarity and focus. Pairs well with cold showers, regular HIIT, and a healthy diet.

    Was this helpful?
  • Michelle M.
    Verified Buyer
    Reviewing
    joey
    Rated 5 out of 5 stars
    Joey coffee

    I really enjoy Joey coffee. I don’t feel the crash and I can easily mix it with different coffee creamers or keep it simple with half n half. It all tastes great.

    Was this helpful?
  • Nancy B.
    Verified Buyer
    Reviewing
    joey
    Rated 5 out of 5 stars
    I love this mushroom drink!

    I've tried others, but this is the one! I didn't want any coffee or tea in my drink, just mostly the goodness of mushrooms. Love it!

    Was this helpful?
  • Margaret H.
    Verified Buyer
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Joe'y go juice

    I look forward to my cup of Joe'y every morning! It's so good! I'm pretty sure it's what gives me a jump start for the day. That is saying a lot at age 66. I have cut way back on regular coffee because I now like the taste of Joe'y better.

    Was this helpful?
  • Theresa P.
    Verified Buyer
    Reviewing
    joey
    Rated 5 out of 5 stars
    Very good

    I am enjoying the refreshing feeling after my cup of Joey.

    Was this helpful?
  • Chris G.
    Verified Buyer
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    Great Coffee Replacement

    If you want to decaffeinate your life but still have the benefits of caffeine this has been great for me. I would recommend this product. Better than coffee!

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  • Ryan J.
    Verified Buyer
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Amazing

    Great taste and no jitters!

    Was this helpful?
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Positive impact per 100kg

150 kgCO²
carbon footprint
reduced

100 kg
ocean plastics
collected

100 kg
fossil fuel
removed