joey vip | Joe'y coffee alternative being poured into a white mug next to a piece of toast joey vip | Joe'y joey joey
joey vip | Joe'y
coffee alternative being poured into a white mug next to a piece of toast
joey vip | Joe'y
joey
joey

joey

$20.00 | 18 servings
$20 | 18 servings
4.9
Rated 4.9 out of 5 stars
4,080 Reviews

joey is the leading coffee alternative and your healthier pick-me-up.

We took everything you like about your old cup of joe, tossed out the bad stuff (like too much caffeine, jitters, & crashes), and added tons of long-term benefits (like 10 superfoods, adaptogens, & mushrooms to naturally boost your energy, focus, & mental performance). Now, you won’t need as much caffeine in the first place!

Consider this the next generation of your morning routine.

• 18 - 60 fresh 8 oz cups of joey 
• Recipe card
• $0.80 - $1.39 per serving
• 100% money-back guarantee

It's deliciously roasted, rich, and robust (read our reviews!). But don’t expect a bad imitation of coffee or tea. joey is its own drink. Not too sweet & not too bitter - it's been roasted to perfection. Notes of cacao, chicory, & just a hint of spice blend together for a smooth finish & none of the acidity.

Some call it a medium roast, some call it a mocha. Others call it a Mexican hot chocolate. All we know is that it's tasty!
You'll get the immediate boost of energy & focus from the perfect amount of caffeine. It has 1/5 the amount in a coffee, so you'll be in the zone without the jitters or crash.

Then, our high-grade superfoods, adaptogens, & mushrooms will kick-in. They'll increase your natural energy, focus, memory, mental performance, & more. Suddenly, you'll realize you're the upgraded version of yourself. And then you'll go accomplish everything you ever wanted to.
joe'y has a best friend and its name is froth'y. Yes, you could continue to mix joe'y with a regular old spoon, but why not get this guy spinning at 20,000 RPMs to do the work for you?

We're not kidding when we say once you froth, you won't go back. Because you'll realize anything can be frothed. Anything.

  • Stainless steel
  • 20,000 RPM
  • Travel case
  • AAA battery-powered
1. Select your size!

joey

18 cups
$1.11 / cup

big joey

60 cups
$0.80 / cup

2. Select your frequency!

Big Joe'y orders will ship by end of next week
(week of 5/13)

①

Heat 8oz
of water

②

Add a
tablespoon

③

Optional:
milk & sweetener

④

Enjoy
hot or iced
"Roasted, full-bodied, with a blend of sweetness and spiciness... it’s not coffee, and not quite tea, but it’s something else entirely."

The world's first roasted coffee alternative, designed to make you feel incredible.


Superfoods + Adaptogens + Mushrooms + Prebiotics

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.

Meet the ingredients

Meet the ingredients

Single-Origin Cacao

+ Energy
A more sustained boost of energy comes from cacao: the not-so-secret energizing superfood from South America. Cacao's theobromine provides that level boost of energy with a longer half-life, plus it has more antioxidants per gram than any berry you can think of.

Gluten-free Barley

+ Prebiotic
How on earth did we get it to be gluten-free? A long, tedious, proprietary extract process that results in well under 20ppm, the standard for all gluten-free products. Where does the gluten go? We send it into the woods to start a new life, far away from joey.

Chicory & Dandelion Root

+ Immunity
You know how that first cup of coffee can send you sprinting to the bathroom? That's because coffee's a diuretic & laxative. We never liked that. Instead, our chicory feeds your gut biome with prebiotic nutrients like a 5-star menu. Aka your #2 will be way healthier.

Ashwagandha

+ Mental & physical performance
Meet one of the world's most famous superfoods. Ashwagandha is what got us into adaptogens, so we couldn't leave it out. Its active ingredient, withanolides, has been studied to do it all: from boosting your brainpower, to improving your VO2 Max, to reducing your cortisol (stress) levels.

Lion's Mane

+ Memory & focus
0% real lions. 100% superfood for your brain. Lion's Mane mushroom is the go-to for all things brainpower. We're talking everything from supercharged focus, to long term memory, to ADHD improvements - it's like a multivitamin for your mind.

Cordyceps

+ Energy
Meet the #1 energy mushroom. Cordyceps isn't going to give you some psychedelic kick. But it will provide a long-lasting boost of energy unlike anything else. Expect it to push you through your next meeting or workout and leave you ready for round two.

Reishi

+ Anti-fatigue & immunity
Reishi likes to be lowkey, but it deserves the spotlight, so here we go! It's huge for anti-fatigue, immunity, & long term health. We added it to make sure you're feeling your best, even after your last sip. Plus it's way tastier than a bunch of Vitamin C horse pills.

L-Theanine

+ Alertness without the stress
This is our favorite amino acid of all time. It's specifically been tested with caffeine to up focus, reduce jitters, & promote a relaxed state of alertness. That means you'll be able to focus without feeling wired. You'll also feel way less stressed about that one email.

Cinnamon

+ Cognition
And we all thought cinnamon was only good for adding some flavor. Turns out it comes with a laundry list of health benefits. That said, we're a coffee alternative, so we really care about cinnamon's ability to boost mental performance. Who would have known? But now we do.


Friends of joey!
4.9
Rated 4.9 out of 5 stars
Based on 4,080 reviews
Total 5 star reviews: 3.8k Total 4 star reviews: 236 Total 3 star reviews: 23 Total 2 star reviews: 3 Total 1 star reviews: 4
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4,080 reviews
  • Murle C.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Love my mushrooms!

    I drink Joey twice a day. I am an eighty-one year old lady with good health. I intend to keep it that way!

    Thanks, Joey!

    Was this helpful?
  • Sharon M.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    Love it!

    I love my Joey! I can't wait to fix a hot cup of Joey in the morning when I wake up and then again in the afternoon for a "coffee" break around 3 o'clock. I love the little bit of cocoa that it has and it gives me the 'get up and go' energy that I need. I tell all my friends about it and give them samples. I'm hooked!

    Was this helpful?
  • Lyazat Z.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Good coffee

    The test is good

    Easy to make :)

    Was this helpful?
  • Damion
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    5 Stars

    This is great.

    Was this helpful?
  • Sheila C.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Joey

    A great substitute for my expensive lattes or blenders. Just add water and froth and you have a chocolate drink with no after jitters.

    Was this helpful?
  • Juliet
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    5 Stars

    It’s a great coffee alternative.

    Was this helpful?
  • Susan R.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    Excellent Brew

    I love the taste. I got a great burst of positive energy after the first cup. I also mixed with coffee and it makes a nice mocha cuppa. Thank you!!

    Was this helpful?
  • Megan E.
    Verified Buyer
    joey
    Reviewing
    joey
    Rated 5 out of 5 stars
    Delicious!

    Great replacement for my daily coffee. Tastes delicious and is super creamy

    Was this helpful?
  • Nancy P.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    Great product

    I bought this for my daughter who was beginning to have stomach issues but still needed a boost to get work done. She loves the effect. She said it gives her energy but it's also helping her feel focused and better able to accomplish her tasks. The flavor is good as well.

    Was this helpful?
  • Christine H.
    Verified Buyer
    joey on-demand
    Reviewing
    joey on-demand
    Rated 5 out of 5 stars
    Tastes great, no crash

    A rich flavor without the afternoon crash

    Was this helpful?
  • Max N.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    Super tasty

    I’ve been trying a bunch of different mushroom based coffee substitutes out there and so far, this one has my favorite taste. Not sure if it’s the chicory or what, but I love it.

    Was this helpful?
  • Valerie R.
    Verified Buyer
    joey (60 servings)
    Reviewing
    joey (60 servings)
    Rated 5 out of 5 stars
    The best

    This is a great product that easily became a part of my daily routine. I have so much more energy these days and I sleep better than ever! Woohoo!

    The best part, is even if I don’t have time for Joey… I don’t feel like a zombie walking around. It’s not like when I would forget to drink coffee and feel like molasses.

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Positive impact per 100kg

150 kgCO²
carbon footprint
reduced

100 kg
ocean plastics
collected

100 kg
fossil fuel
removed